As a result, our agency developed a marketing and public relations
manual for all of the U.S. Dept. of Labor’s One-Stop Workforce Centers
throughout the country.
The One-Stop Center Public Outreach Tool Kit
provides instruction and sample templates for print
materials, including brochures, posters, direct mail
pieces, print ads, annual reports, newsletters, billboards,
bus ads and more. It also includes scripts for television and radio spots, PSAs and videos. There is instruction on website design, trade show booths, how to work with focus groups and planning job fairs.
The manual delivers detailed instruction and ready-to-use items to publicize job training and employment services, as well as how-to guides for public relations and marketing for local training centers. Included are sample press releases, media alerts and tips on how to schedule a press conference.
The 425-page manual was printed by the U.S. Department of Labor and distributed to all their One-Stop Workforce Centers nationwide. Susan then conducted seminars to instruct the centers on how best to utilize the materials and put these strategies into effect.
After reviewing the manual, the U. S. Department of Agriculture then asked Susan to develop outreach materials for several of their programs as well.
Susan L. Hamburg Marketing and Public Relations, LLC • Voice: 407-696-7825